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Boiler Spares E-commerce
Heating & Catering Parts
Scaling a leading boiler spares supplier (Newcastle Heating & Plumbing Ltd) through digital systems.
Newcastle Heating & Plumbing Ltd (NHP Ltd) is one of the UK's established boiler spare parts suppliers. Their e-commerce platform serves engineers, trade professionals and businesses — they needed a partner to support growth, efficiency and revenue scalability, not just marketing.
The Challenge
- An outdated website that didn't fully support operations
- Complex product catalogues needing better structure
- Organic search competition in a highly technical niche
- Under-utilised marketplace potential
What We Did
- Website: rebuilt with trade-focused usability and scalable catalogues
- SEO: technical and content-led — now 5%+ organic traffic share in the sector
- Email: structured campaigns generating £100,000+ in 20 months
- eBay: managed stores generating £300,000+ annual revenue
- Internal support: catalogues, sales documents and digital workflows
Results at a Glance
- 5%+ organic traffic share in the boiler spares niche
- £100k+ revenue via email marketing (20 months)
- £300k+ annual revenue from eBay operations