What to post on social media when you run a small business

An empty or forgotten Facebook or Instagram page makes customers wonder if you’re still open. You don’t need to go viral, you need to show up regularly with posts that build trust.

10 easy post ideas

1. Behind the scenes: your team, your kitchen, your van, your workshop.
2. Before and after: perfect for trades, salons, clinics and cleaners.
3. Customer reviews: turn a great Google review into a simple graphic.
4. Meet the team: people buy from people.
5. Answer a common question: “How often should I service my boiler?”
6. New products or services: with a clear price or “from” price.
7. Offers and seasonal updates: holiday hours, Christmas menus, summer deals.
8. Quick tips: something useful from your expertise.
9. Local news and events: show you’re part of the community.
10. A clear call to action: “Book online”, “Message us”, “Call today”.

How often?

Two posts a week is plenty for most small businesses. Consistency beats volume.

Keep it simple

• Plan a month at a time
• Use your own photos where you can
• Keep your brand colours and logo consistent
• Post the same updates to your Google Business Profile

Rather not do it yourself? Our Social Media & Content plan includes around 8 designed posts a month from £149/month.

Want us to check yours?

Get a free audit. We’ll send a clear PDF within 2 working days showing what’s working and what to fix, no obligation, no hard sell.