How to get your business on Google Maps (step-by-step)
Most local customers find businesses on Google Maps. Here’s exactly how to get your business listed, verified and showing up, step by step.
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Paid Ads · 6 October 2026
Google Ads vs Meta Ads: which should you start with?
Google captures people already searching; Meta creates demand. How to choose the right first channel for your business and budget.
Both platforms can generate leads and sales, but they work in very different ways.
Google Ads: capture existing demand
People search for exactly what they need, “emergency plumber”, “dentist near me”, “boiler spare parts”. If customers already search for your service, Google Search Ads are usually the best place to start.
Meta Ads: create demand
Facebook and Instagram reach people based on interests and behaviour before they search. They work well for visual products, new offers, events and brand awareness, and for retargeting website visitors.
How to choose
- Clear search demand and urgent need? Start with Google Ads.
- Visual product or new category? Start with Meta Ads.
- Limited budget? Pick one channel, track conversions properly and scale what works.
Whichever you choose, measure cost per lead and revenue, not clicks or likes. Need help deciding? Our free strategy call will give you a clear recommendation.
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Local SEO · 13 Oct 2026
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eBay & Amazon · 11 Oct 2026
eBay listing mistakes that are costing you sales
Good products can still sit unsold on eBay. These are the listing mistakes we fix most often in the stores we manage.
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eBay & Amazon · 9 Oct 2026
eBay vs Amazon: where should a small UK seller start?
eBay and Amazon work very differently. Here’s a plain comparison to help a small UK seller decide where to start, and when to do both.
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