About NHP Ltd
Scaling a Leading Boiler Spares Supplier Through Digital Systems
Newcastle Heating & Plumbing Ltd (NHP Ltd) is one of the UK’s established suppliers of boiler spare parts, operating both online and through multiple sales channels. Their e-commerce platform, Heating and Catering Parts, serves engineers, trade professionals, and businesses across the UK.
With a strong product base and operational experience, the company required a digital partner who could support growth, efficiency, and revenue scalability – not just marketing.
The Challenge
The business faced several growth-stage challenges:
- An outdated website that didn’t fully support their operational needs
- Complex product catalogues requiring better structure and management
- Organic search competition in a highly technical niche
- Limited automation in customer communication and promotions
- Under-utilised marketplace potential despite strong demand
They needed a partner who could work inside the business, not just outside it.
Our Approach
VPSYTEK worked closely with Newcastle Heating & Plumbing Ltd to modernise their digital infrastructure and revenue channels.
What We Did?
Website & Functionality:
Redesigned the website with trade-focused usability
Built functionality to support complex boiler spare part catalogues
Improved site structure for scalability and performance
SEO & Organic Growth
- Implemented technical and content-led SEO
- Focused on product-intent and category-level optimisation
- Strengthened search visibility in a highly competitive boiler spares market
Today, the business holds over 5% market traffic share within its sector – achieved organically and growing steadily over four years.
Email Marketing & Revenue
- Built structured email marketing campaigns
- Promoted offers, service kits, and seasonal stock
- Introduced consistent customer communication
Marketplace Operations (eBay)
- Managed and optimised their eBay stores
- Improved listings, pricing strategy, and ongoing operations
- Supported daily order flow and catalogue updates
Result: £300,000+ annual revenue generated via eBay
Internal Digital Support
Beyond marketing, VPSYTEK supports:
- Product catalogues
- Offer materials and internal sales documents
- Operational digital workflows
We function as an extended digital team, not a disconnected agency.
Results at a Glance
- 5%+ organic traffic share in boiler spares niche
- £100k+ revenue via email marketing (20 months)
- £300k+ annual revenue from eBay operations
- Scalable website built for trade and volume sales
- Long-term digital partnership supporting daily operations
Key Takeaway
This project demonstrates how digital strategy, operations, and marketing must work together to drive real business growth.
For Newcastle Heating & Plumbing Ltd, VPSYTEK is not just a service provider – we are a digital growth partner embedded into the business.
