About Fed Fresh
Building a Complete Brand Identity for a Product-First Business
Fed Fresh is a food-focused brand built around freshness, quality, and trust. As a product-driven business, the brand required a clear and consistent identity that could be applied across packaging, digital platforms, and future marketing assets.
Rather than starting with a website, the priority was to define the brand correctly from the inside out.
The Challenge
Fed Fresh did not need just visuals – they needed a brand system.
Key challenges included:
- No defined brand identity or tone
- No colour system or usage guidelines
- Inconsistent presentation across touchpoints
- Lack of clarity on how the brand should appear on products and digital platforms
Without this foundation, scaling the brand would have been difficult and inconsistent.
Our Approach
VPSYTEK approached Fed Fresh as a full branding project, focusing on clarity, consistency, and long-term usability.
Instead of rushing into execution, we worked on defining how the brand should look, sound, and feel everywhere it appears
What We Did
Brand Identity & Visual System
- Created the Fed Fresh brand identity from scratch
- Defined brand colours, typography, and visual direction
- Established clear brand tone and personality
- Designed logo usage and visual balance
The identity was built to be clean, flexible, and scalable across multiple formats.
Brand Application & Guidelines
- Defined how branding should be used on products and packaging
- Guided visual presentation for digital platforms
- Created a clear system for consistent brand usage
This ensured the brand could be applied confidently without dilution.
Website & Digital Guidance
While Fed Fresh had its own internal development team, VPSYTEK:
- Guided the website structure
- Advised on layout, hierarchy, and branding integration
- Ensured visual consistency with the core brand identity
Our role was to make sure the website aligned with the brand – even without direct development involvement.
Results & Impact
- A complete brand identity established
- Consistent visual presence across products and platforms
- Clear brand tone and positioning defined
- Scalable system for future marketing and growth
Fed Fresh now operates with a strong, recognisable brand foundation, allowing their internal teams to execute confidently.
Key Takeaway
Fed Fresh demonstrates the value of getting branding right before execution.
At VPSYTEK, we don’t just design logos – we build brand systems that support long-term growth, consistency, and trust.
